Ditch the Aftershave: Go for Mens' SkinCare

by: SudhaKaviraj
Total views: 24 | Word Count: 441

Long gone are the days of seeing constant Gillette razor adverts of a handsome man, clearing away shaving foam with one swoop of a super sharp razor are numbered. It's not unusual now to see anti-ageing products being advertised specifically aimed at men. It's official - men are more skincare savvy.

Perhaps there wasn't as much awareness of men being able to care for their skin like women have traditionally done for eons. However, it's a fact that men have approximately 15 percent oilier skin and significantly larger pores than women do. More men are more careful of dirt being trapped in larger pores so a good deep cleansing routine preferably using good organic skincare products is very important.

Mens' skincare has taken a sophisticated turn from the eighties throwback of simple shaving foam and aftershave. Big beauty companies like L'oreal, Lancome and Clarins have neat ranges aimed at men so mens' skincare is certainly set to be the next best move in male grooming. Cleansers, toners, moisturisers, together with shaving gels and lotions now sit alongside all the skincare ranges targeted at women.

Mens' skin care products are becoming very popular in Western Europe; the UK, Germany, Italy and France. Sales of mens' skincare products have increased by 25%, something unheard of in the eighties. In Australia, men are cottoning onto the fact that with the increase of skin cancer, it's a small price to pay by investing in a few creams.

Trendy lifestyle magazines like FHM, Men's Health and Nuts have raised the importance of being body conscious, style conscious and image conscious propelled by the iconic figures such as the footballer David Beckham and A-list celebs like Brad Pitt, who uses organic skin care like Dr Haushcka. Traditionally, men have had more cautious attitudes towards mens' skin care and organic skin care but now there is a different thinking around skincare in general.

Younger men are more conscious of their personal appearance and their health. It's no surprise that mens' skincare and organic skin care is making a mark on the male consciousness. Mens' organic skincare is following hot on the heels of women's organic skin care. Organic skin care ranges like Barefoot Botanicals, Weleda and Green People are meeting the demands of men who are more concerned about looking healthy.

Furthermore, there are many women who still buy products for men during their weekly shop. However, with the increase in single person households, women shopping for men's organic skin care products and skin care products generally are falling. Previously, men may have used their partner's products. With the plethora of mens' skincare products available, men are now asserting their freedom of choice.

About the Author

Find out how metrosexual men are opting to look after their skin with organic metrosexual mens skin care products. Organicskintreats.com suggests some cool metrosexual mens skincare ranges.  

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